0303
Center of
Experience
Moodboard
Based on the Persona’s Needs
CompassionI am meSilent
Empathic
(Hot&Cool Design Philosophy)
Look & Feel
Based
on Use Case
The World of
Persona 3
The ambitious self-optimizer.
“Put me in the center of the experience”
Stimulation
Comfort
Relatedness
Purpose
Car as a Canvas
expresses the response
expresses the response
MB COLLECTIBLES evolves from a collection of experiences into a human-centered framework for the Digital Companion.
The companion understands what matters to the user and uses the car as a canvas to create the right experience at the right moment.